TSB Lloyds
Treadmill
Brand
ProjectTreadmill
Date
Jan 2025
Description
TSB Lloyds presents Treadmill, an animated project developed by agency RKCR/Y&R. The spot features a stylized character navigating a gym setting with a mobile device, utilizing a graphic, cinematic visual language. Production was handled by Studio AKA, with sound design by Chernin. The narrative centers on the character's movement within the space, incorporating background elements that mirror the primary action.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation
Industries
Banking
Color
Sky Blue
Jet Black
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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