TSB Lloyds: Treadmill
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Treadmill,' an animated campaign spot centered on a stylized character navigating a gym environment. The narrative follows the protagonist as they walk on a treadmill, tethered to their mobile device by a distinct blue cord, alongside secondary characters and a small animated dog. The production, handled by Studio AKA, leverages a graphic aesthetic to frame the film's cinematic visual approach. RKCR/Y&R provided creative agency input, with sound design by Chernin completing the execution of this banking sector project.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation
Industries
Color
Sky Blue
Jet Black
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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