TSB Lloyds
Treadmill
Brand
ProjectTreadmill
Date
Jan 2025
Description
The "Treadmill" campaign for TSB Lloyds centers on an animated narrative exploring personal finance management. Directed and produced by Studio AKA, the piece utilizes a distinct graphic animation style to portray a stylized character navigating a gym setting. Developed in collaboration with agency partners RKCR/Y&R, the film features sound design by Chernin. The cinematic visual approach relies on high-contrast motion to depict the character’s interaction with digital banking tools.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation
Industries
Banking
Color
Sky Blue
Jet Black
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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