TSB Lloyds

Train Set

Brand

Date

Jan 2025

Description

TSB Lloyds presents 'Train Set,' an animated banking project developed with agency RKCR/Y&R and production house Studio AKA. The film leans into a tactile, miniature aesthetic, using 3D render / CGI techniques to build a world where domestic play transitions into expansive, sunlit landscapes. The narrative centers on a child’s toy train set, meticulously rendered with wooden block structures, rolling hills, and intricate village details. Character animation remains central to the piece, supported by a warm, cinematic visual palette that emphasizes the cozy, inviting nature of the scene. Music and sound design are provided by Chernin.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Camel

Navy

Crimson

Background

Living Room