TSB Lloyds presents 'Train Set,' an animated campaign created by Studio AKA in collaboration with agency RKCR/Y&R. The spot captures a shift from a domestic bedroom setting into a sprawling, miniature world constructed from wooden blocks and detailed landscapes.
The project utilizes 3D render / CGI techniques to build a cinematic environment characterized by rolling hills, viaducts, and village architecture. Warm lighting is employed throughout the narrative, balancing the cozy scale of the play area with the expansive, sunlit toy town. The piece features a custom score composed by Chernin.
