TSB Lloyds: For The Journey
Brand
Date
Jan 2025
Description
TSB Lloyds presents For The Journey, an animated commercial that leans into narrative storytelling through a stylized train voyage. The piece follows an elderly man and a young woman as they travel through a shifting landscape, moving from rural fields of yellow flowers to urban environments. Produced by Studio AKA with creative agency RKCR/Y&R, the spot utilises 3D render / CGI techniques to create distinctive character proportions and expressive features. The aesthetic is defined by cinematic camera movements and soft lighting, supported by a distinct soundscape provided by Chernin.
Style
Horizontal, Cinematic, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Color
Golden Yellow
Navy
Pure White
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
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