TSB Lloyds
For The Journey
Brand
ProjectFor The Journey
Date
Jan 2025
Description
TSB Lloyds presents 'For The Journey,' a whimsical 3D animated commercial that follows an elderly passenger and a young woman traveling together by train. The narrative shifts between expansive, pastoral landscapes and bustling urban architecture, utilizing expressive character design to ground the journey. Produced by Studio AKA with creative work from RKCR/Y&R, the spot integrates cinematic storytelling with detailed CGI textures. The visual execution relies on soft lighting and smooth camera movements to navigate the contrast between nature and city environments, supported by sound design from Chernin.
Style
Horizontal, Cinematic, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Golden Yellow
Navy
Pure White
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.