TSB Lloyds
Save The Change
Brand
ProjectSave The Change
Date
Jan 2025
Description
TSB Lloyds presents 'Save The Change,' a narrative-driven commercial campaign that explores themes of personal finance through a seasonal lens. The project uses a distinct stop-motion animation aesthetic, featuring clay characters on a train journey through a stylized winter landscape. Directed by Studio AKA in collaboration with agency RKCR/Y&R, the spot utilizes a cool, muted color palette to establish its atmospheric, cinematic tone. Sound design and music composition for the project were provided by Chernin.
Style
Horizontal, Cinematic, Cool
Techniques
Animation
Industries
Banking
Context
TVC / TV Commercial
Associated creatives
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