TSB Lloyds: Save The Change
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Save The Change,' an animated commercial that utilizes a stylized stop-motion aesthetic to depict a journey through a snowy winter landscape. Produced by Studio AKA with creative direction from agency RKCR/Y&R, the film centers on a passenger observing the wintry countryside from a train carriage. The project leans into a cinematic visual approach, utilizing cool, muted tones to capture the atmospheric setting. Sound design by Chernin complements the animation, grounding the narrative through the interior of the train as it travels past rural scenery.
Style
Horizontal, Cinematic, Cool
Techniques
Animation
Industries
Context
TVC / TV Commercial
Associated creatives
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