TSB Lloyds: Tiny Dancer
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Tiny Dancer,' a 3D animated commercial developed to highlight the importance of long-term savings goals. Led by Studio AKA with agency support from RKCR/Y&R, the project utilizes a distinct 3D render/CGI aesthetic to bring the narrative to life. The film follows a young protagonist across a series of stylized, vibrant settings ranging from classrooms to residential streets. The execution leans into a playful, cinematic visual style, underscored by bespoke music and sound design from Chernin.
Style
Horizontal, Cinematic, playful, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Color
Blush
Pure White
Jet Black
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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