TSB Lloyds

Jan 2025

TSB Lloyds presents 'Sun,' an animated commercial that contrasts the biting cold of a winter day with the warmth of a vibrant, domestic interior. The spot centres on a domestic scene featuring a woman relaxing in a kitchen while a young boy attends to plumbing under the sink, using a high-contrast colour palette to highlight the transition between the snowy exterior and the teal-accented home environment. Produced by Studio AKA with creative direction from RKCR/Y&R, the project utilizes 3D render and CGI techniques to craft its distinct visual world. The campaign is supported by a bespoke musical score composed by Chernin, rounding out the production as a character-driven piece of financial services marketing.

Horizontal, Commercial

Animation, 3D render / CGI

Insurance

Kitchen

TVC / TV Commercial