TSB Lloyds: Sun
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Sun,' a commercial spot centered on a contrast between interior warmth and external winter weather. Executed through 3D render animation, the film depicts a stylized domestic scene set within a vibrant, teal-accented kitchen. Production for the campaign was handled by Studio AKA with creative agency RKCR/Y&R. The spot features an original score by Chernin and utilizes a distinct color-blocked aesthetic throughout the animated sequence.
Style
Horizontal, Commercial
Techniques
Animation, 3D render / CGI
Industries
Color
Jet Black
Pure White
Powder Blue
Background
Kitchen
Context
TVC / TV Commercial
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