TSB Lloyds: Smart
Brand
Date
Jan 2025
Description
TSB Lloyds brings a lighthearted approach to banking with this animated commercial titled 'Smart.' Developed by agency RKCR/Y&R and brought to life through 3D character animation by Studio AKA, the campaign follows a character navigating city life alongside a companion, centering on a narrative-driven journey through familiar urban settings. The spot leans into a playful aesthetic, utilizing organic character movement and warm lighting to build its atmosphere. With sound design and music composition by Chernin, the project leverages cinematic 3D render techniques to bridge the gap between financial services and accessible storytelling.
Style
Horizontal, Cinematic, playful, Organic
Techniques
Animation, 3D render / CGI
Industries
Color
Royal Blue
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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