TSB Lloyds

Smart

Brand

Date

Jan 2025

Description

This animated commercial for TSB Lloyds, titled 'Smart', utilizes high-end 3D character animation to tell a warm, narrative-driven story. The piece follows a character through a series of city environments, focusing on expressive facial features and detailed environmental lighting. Produced with creative work from agency RKCR/Y&R and animation house Studio AKA, the project leans into a playful, organic aesthetic. The cinematic execution is rounded out by detailed sound design from Chernin, anchoring the character-led journey through the bustling urban setting.

Style

Horizontal, Cinematic, playful, Organic

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Royal Blue

Jet Black

Background

Street

Context