TSB Lloyds: Shower

Brand

Date

Jan 2025

Description

TSB Lloyds presents 'Shower', an animated campaign produced by Studio AKA that utilizes 3D character animation to communicate its brand narrative. The spot features a series of vignettes, including an armadillo on a treadmill and a cyclist navigating city streets, all rendered with warm lighting and detailed texturing. Developed in collaboration with agency RKCR/Y&R, the film leans into a cinematic visual language. The sound design, composed by Chernin, grounds the playful art direction within the banking and finance sector. This production relies on stylized 3D render and CGI techniques to create its distinct domestic and urban environments.

Style

Horizontal, Cinematic, Warm

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Forest Green

Nude / Sand

Pure White

Background

Living Room