TSB Lloyds

Jan 2025

TSB Lloyds presents 'Shower', an animated campaign produced by Studio AKA that employs stylized 3D character animation to communicate brand narratives within the finance sector. The spot features a series of domestic and urban vignettes, including an armadillo on a treadmill and a cyclist navigating city streets, all unified by a warm, cinematic aesthetic. Developed alongside agency RKCR/Y&R, the project utilizes detailed textures and 3D rendering techniques to build its environment. Sound design by Chernin provides the auditory layer for this series of vignettes, grounding the whimsical animation in a polished, commercial format.

Horizontal, Cinematic, Warm

Animation, 3D render / CGI

Banking

Living Room

Advertising Campaign, TVC / TV Commercial