TSB Lloyds
Shoe Shop
Brand
ProjectShoe Shop
Date
Jan 2025
Description
TSB Lloyds' 'Shoe Shop' is an animated commercial that centers on a family visit to a retail footwear store. The narrative takes place within a brightly lit environment, framed by rows of shelving and holiday-themed decor. The production utilizes a clean animation aesthetic, featuring detailed character designs and vibrant green palettes. Produced by Studio AKA with creative agency RKCR/Y&R, the project highlights the brand’s balance alert services. The film employs 3D render/CGI techniques to establish its visual environment, with an original score provided by Chernin.
Style
Vertical, Cinematic, Clean
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Royal Blue
Jet Black
Forest Green
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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