TSB Lloyds
Rain
Brand
ProjectRain
Date
Jan 2025
Description
TSB Lloyds presents Rain, a commercial production that utilizes 3D render/CGI to explore a domestic scenario. The film features stylized animated characters navigating a leak within a kitchen environment, captured through a sequence of primary colors and soft indoor lighting. Produced by Studio AKA with creative direction from RKCR/Y&R, the spot incorporates sound design by Chernin to complete the narrative. The animation focuses on domestic interior elements, rendered in a clean, horizontal format.
Style
Horizontal, Commercial, Clean
Techniques
Animation, 3D render / CGI
Industries
Insurance
Color
Golden Yellow
Forest Green
Chocolate
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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