TSB Lloyds: Rain
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Rain,' a commercial spot produced by Studio AKA in collaboration with creative agency RKCR/Y&R. The campaign leverages 3D render / CGI animation to depict a domestic scene where characters navigate an unexpected indoor leak. The work centers on detailed character animation and interior environments, utilizing vibrant primary colors and soft indoor lighting to define the domestic space. Sound design by Chernin complements the horizontal, clean aesthetic of the piece.
Style
Horizontal, Commercial, Clean
Techniques
Animation, 3D render / CGI
Industries
Color
Golden Yellow
Forest Green
Chocolate
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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