TSB Lloyds presents 'Rain,' a commercial spot produced by Studio AKA in collaboration with creative agency RKCR/Y&R. The campaign leverages 3D render / CGI animation to depict a domestic scene where characters navigate an unexpected indoor leak.
The work centers on detailed character animation and interior environments, utilizing vibrant primary colors and soft indoor lighting to define the domestic space. Sound design by Chernin complements the horizontal, clean aesthetic of the piece.
