TSB Lloyds
Rain
Brand
ProjectRain
Date
Jan 2025
Description
TSB Lloyds presents 'Rain,' a commercial spot produced by Studio AKA in collaboration with agency RKCR/Y&R. The film depicts a domestic scene where a family manages a water leak, utilizing 3D render/CGI techniques to build a detailed interior environment. The narrative centers on stylized animated characters in a kitchen, punctuated by vibrant primary colors and soft indoor lighting. Sound design for the project was provided by Chernin.
Style
Horizontal, Commercial, Clean
Techniques
Animation, 3D render / CGI
Industries
Insurance
Color
Golden Yellow
Forest Green
Chocolate
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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