TSB Lloyds
Phone Banking
Brand
ProjectPhone Banking
Date
Jan 2025
Description
This animated commercial for TSB Lloyds, titled Phone Banking, spotlights the brand's services through a clean, expressive visual narrative. Produced by Studio AKA with the creative agency RKCR/Y&R, the film utilizes an animation style that balances warm interior lighting with cooler external tones. The project channels a minimalist aesthetic, featuring stylized characters operating within an office environment. Sound design for the campaign was provided by Chernin.
Style
Horizontal, Cinematic, Minimalist
Techniques
Animation
Industries
Banking
Color
Burnt Orange
Background
Office
Context
TVC / TV Commercial
Associated creatives
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