TSB Lloyds brings its brand identity to life in Phoenix, a cinematic commercial produced by Studio AKA with agency RKCR/Y&R. The spot features an animated green train, The Black Horse, traversing an elevated urban rail network before ascending into the clouds.
Integrating animation with live-action techniques, the film utilizes a warm color palette to depict the journey of a family travelling through stylized, star-adorned carriages. Sound design and music were provided by Chernin, rounding out the production which maintains a consistent horizontal orientation throughout the narrative.
