TSB Lloyds

Phoenix

Brand

Date

Jan 2025

Description

The Phoenix commercial for TSB Lloyds depicts a stylized journey featuring 'The Black Horse' train navigating an elevated rail line. The narrative follows a family within a custom-designed train car, transitioning through a sequence of aerial perspectives as the locomotive traverses a cloudy urban landscape and eventually ascends into the sky. Produced by Studio AKA with creative development from agency RKCR/Y&R, the spot integrates animation with live-action techniques to create its cinematic tone. The production features a distinct visual aesthetic punctuated by a warm color palette, supported by sound design from Chernin.

Style

Horizontal, Cinematic, Warm

Techniques

Animation

Industries

Banking

Color

Forest Green

Gold

Context

TVC / TV Commercial