TSB Lloyds: Phoenix
Brand
Date
Jan 2025
Description
TSB Lloyds brings its brand identity to life in Phoenix, a cinematic commercial produced by Studio AKA with agency RKCR/Y&R. The spot features an animated green train, The Black Horse, traversing an elevated urban rail network before ascending into the clouds. Integrating animation with live-action techniques, the film utilizes a warm color palette to depict the journey of a family travelling through stylized, star-adorned carriages. Sound design and music were provided by Chernin, rounding out the production which maintains a consistent horizontal orientation throughout the narrative.
Style
Horizontal, Cinematic, Warm
Techniques
Animation
Industries
Color
Forest Green
Gold
Context
TVC / TV Commercial
Associated creatives
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