TSB Lloyds
Phew 2
Brand
ProjectPhew 2
Date
Jan 2025
Description
TSB Lloyds brings its Phew 2 campaign to life through a narrative-driven animated film focused on the realities of home insurance. The spot employs a humorous lens, centering on a protagonist navigating the aftermath of a domestic mishap in a meticulously rendered kitchen setting. Produced by Studio AKA, the film utilizes 3D render / CGI techniques to ground the narrative in a cinematic aesthetic. The production benefits from agency collaboration with RKCR/Y&R, with sound design by Chernin providing the atmospheric audio backdrop for the insurance-focused content.
Style
Humorous, Horizontal, Cinematic, Minimalist
Techniques
3D render / CGI
Industries
Insurance
Color
Camel
Navy
Cream
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.