TSB Lloyds: Phew 2
Brand
Date
Jan 2025
Description
TSB Lloyds brings a touch of humor to the insurance sector with 'Phew 2,' an animated project centered on the unpredictability of domestic claims. The narrative unfolds within a cluttered kitchen, where a stylized character navigates the chaos of an unexpected guest, specifically an alligator, appearing in the home. Produced by Studio AKA with creative support from agency partner RKCR/Y&R, the project utilizes cinematic 3D render/CGI techniques to build its environment. The aesthetic leans into a minimalist approach to focus on the character's reaction, complemented by sound design from Chernin.
Style
Humorous, Horizontal, Cinematic, Minimalist
Techniques
3D render / CGI
Industries
Color
Camel
Navy
Cream
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.