TSB Lloyds

Olympics: 90s

Brand

Date

Jan 2025

Description

TSB Lloyds highlights its support for school sport week in this 3D animated commercial, Olympics: 90s. The campaign features stylized characters participating in track and field, basketball, and gymnastics, set against a backdrop featuring a signature green train. Produced by Studio AKA with creative direction from RKCR/Y&R, the spot uses dynamic camera movements and a clean, warm aesthetic to emphasize themes of community and athletics. The project is brought to life through vibrant 3D render/CGI, underscoring the brand's association with youth sports.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Animation, 3D render / CGI

Industries

Banking

Color

Forest Green

Pure White

Navy

Context

TVC / TV Commercial