TSB Lloyds
Olympics 30s
Jan 2025
TSB Lloyds brings its brand narrative to life through this 30-second commercial, an animated campaign highlighting community connections through an Olympic-themed relay. Produced by Studio AKA with creative support from RKCR/Y&R, the piece follows a group of animated characters as they pass a torch across diverse, picturesque landscapes. The execution relies on 3D render / CGI techniques, utilizing vibrant primary colors and whimsical character designs. Sound design by Chernin complements the lively pacing of the narrative, which transitions from countryside paths and expansive fields to coastal backdrops, finished with a sequence featuring hot air balloons.
Horizontal, Commercial, playful
Animation, 3D render / CGI
Banking
Olympics
Garden
TVC / TV Commercial
