TSB Lloyds: Olympics 30s
Brand
Date
Jan 2025
Description
TSB Lloyds presents a 30-second campaign spot centered on the spirit of the Olympic games. Produced by Studio AKA with creative agency support from RKCR/Y&R, the project utilizes 3D render/CGI animation to depict a torch relay moving through varied landscapes, from countryside paths to coastal settings. The narrative employs whimsical character designs and a vibrant color palette to convey a sense of community. The film features sound design and music composition by Chernin, which works in tandem with the lively pacing to underscore the playful tone of the animation.
Style
Horizontal, Commercial, playful
Techniques
Animation, 3D render / CGI
Industries
Event
Olympics
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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