TSB Lloyds: Olympics
Brand
Date
Jan 2025
Description
TSB Lloyds presents a dynamic animated commercial that highlights a range of athletic activities, from track events and basketball to gymnastics. Created by Studio AKA, the spot features a cast of diverse young characters exploring sports within a train environment. Produced in a 3D animation style with smooth, sweeping camera work, the film leans into a playful aesthetic. The campaign was developed in partnership with RKCR/Y&R, with sound design by Chernin providing an immersive audio layer to the school sports week narrative.
Style
Horizontal, Commercial, playful, Futuristic
Techniques
Animation
Industries
Color
Forest Green
Pure White
Background
Park
Context
TVC / TV Commercial
Associated creatives
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