TSB Lloyds

Olympics

Brand

Date

Jan 2025

Description

TSB Lloyds presents a high-energy commercial spotlighting the intersection of youth athletics and movement. Produced by Studio AKA, the spot features a dynamic sequence of animated characters navigating a train environment, engaging in sports ranging from track and field to wheelchair basketball. Built on a vibrant 3D animation foundation, the production channels a playful tone through its technical execution. The project draws on live-action technique sensibilities to inform the fluid, panning camera movements, while sound design by Chernin provides an immersive auditory layer to the storytelling.

Style

Horizontal, Commercial, playful, Futuristic

Techniques

Animation

Industries

Banking

Color

Forest Green

Pure White

Background

Park

Context