TSB Lloyds
House in the Sky
Brand
ProjectHouse in the Sky
Date
Jan 2025
Description
TSB Lloyds presents 'House in the Sky,' a 3D animated commercial that moves through a surreal, aerial environment. The narrative centers on a floating island housing a modest domestic scene, complete with a garden and laundry line, where characters navigate their whimsical surroundings. Produced by Studio AKA with creative direction from agency RKCR/Y&R, the spot leans into stylized character designs and intricate 3D render / CGI textures. The production maintains a cinematic quality through its minimalist composition and imaginative world-building, accompanied by sound design from Chernin.
Style
Horizontal, Action, Cinematic, Minimalist
Techniques
3D render / CGI
Industries
Banking
Color
Forest Green
Camel
Navy
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.