TSB Lloyds: House in the Sky
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'House in the Sky,' a 3D animated commercial that leans into a whimsical aesthetic to convey its narrative. The project centers on a floating island setting, featuring a compact home, private garden, and intricate domestic details captured within a surreal aerial landscape. Produced by Studio AKA with creative direction from agency RKCR/Y&R, the spot utilizes high-fidelity 3D render / CGI techniques to build its environment. The cinematic approach focuses on textured character interactions and a minimalist spatial design, supported by sound and music composition by Chernin.
Style
Horizontal, Action, Cinematic, Minimalist
Techniques
3D render / CGI
Industries
Color
Forest Green
Camel
Navy
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.