TSB Lloyds: Henry's Story
Brand
Date
Jan 2025
Description
TSB Lloyds presents Henry's Story, a 3D animated commercial that leans into a whimsical narrative of home relocation. The project features stylized character designs and vibrant 3D render / CGI techniques to convey its lighthearted tone. Produced by Studio AKA, with creative support from agency RKCR/Y&R, the work utilizes a warm color palette to bridge the gap between suburban interior life and exterior movement. Sound design by Chernin complements the playful visual rhythm of the animated sequences.
Style
Horizontal, Commercial, playful, Warm
Techniques
Animation, 3D render / CGI
Industries
Color
Camel
Forest Green
Pure White
Background
House
Context
TVC / TV Commercial
Associated creatives
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