TSB Lloyds
Henry's Story
Brand
ProjectHenry's Story
Date
Jan 2025
Description
TSB Lloyds presents 'Henry’s Story', a 3D animated commercial that leans into a lighthearted narrative surrounding home relocation. Produced by Studio AKA with creative support from RKCR/Y&R, the spot follows an animated family as they settle into a new residence, utilizing vibrant character design to define the suburban setting. The film employs digital 3D rendering to achieve a playful and warm aesthetic. With intricate sound design by Chernin, the project highlights the transition between indoor and outdoor domestic spaces through stylized animation sequences.
Style
Horizontal, Commercial, playful, Warm
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Camel
Forest Green
Pure White
Background
House
Context
TVC / TV Commercial
Associated creatives
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