TSB Lloyds: Flowers
Brand
Date
Jan 2025
Description
TSB Lloyds' 'Flowers' project presents a brand commercial focused on digital financial management. The animation, produced by Studio AKA, follows a character navigating a dashboard within a domestic kitchen environment. The creative direction, led by agency partner RKCR/Y&R, prioritises a bright colour palette and a clean aesthetic. Sound design and music composition for the piece were handled by Chernin. The commercial leans into an animation style to deliver its messaging within the banking and finance sector.
Style
Horizontal, Commercial, Clean
Techniques
Animation
Industries
Color
Forest Green
Pure White
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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