TSB Lloyds
Dream
Brand
ProjectDream
Date
Jan 2025
Description
TSB Lloyds presents 'Dream,' an animated commercial that follows a stylized 3D character through a morning routine, moving from a domestic setting to an urban cityscape on a custom motorcycle. Produced by Studio AKA, the spot features expressive character designs and detailed environment modeling. The project incorporates clean, polished aesthetics with dynamic lighting, realized through 3D render and CGI techniques. The creative development was led by agency RKCR/Y&R, with sound design provided by Chernin.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Cobalt
Violet
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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