TSB Lloyds: Dream
Brand
Date
Jan 2025
Description
TSB Lloyds presents Dream, an animated commercial that follows a stylized 3D character through a morning journey. The narrative shifts from a domestic bedroom setting to a bustling urban landscape, concluding with the character passing by a bank branch on a custom motorcycle. The production utilizes 3D render/CGI techniques to achieve a clean and polished aesthetic. Developed by Studio AKA with creative agency work by RKCR/Y&R, the piece integrates expressive character design with detailed environment modeling. Sound design is provided by Chernin.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Animation, 3D render / CGI
Industries
Color
Cobalt
Violet
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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