TSB Lloyds
Customise
Brand
ProjectCustomise
Date
Jan 2025
Description
TSB Lloyds brings its Customise initiative to life through a vibrant animated commercial. The project leans into a clean, stylized aesthetic, utilizing 3D animation to depict a series of characters navigating an urban environment on various personal transports. Produced by Studio AKA with creative agency RKCR/Y&R, the work features detailed sequences across park and town square settings. The narrative is punctuated by sound design provided by Chernin, rounding out the graphic-led approach.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Amber
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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