TSB Lloyds: Customise
Brand
Date
Jan 2025
Description
The Customise project for TSB Lloyds translates the bank's service offerings into a dynamic animated commercial. The film follows a series of stylized characters as they navigate a vibrant town, utilising personal transport like scooters and bicycles to traverse parks and storefronts. Produced by Studio AKA with creative agency RKCR/Y&R, the spot features detailed 3D animation and CGI work. The narrative is supported by a bespoke sound design score from Chernin, grounding the graphic visual style in a rhythmic, energetic pace.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, 3D render / CGI
Industries
Color
Amber
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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