TSB Lloyds
Customise
Brand
ProjectCustomise
Date
Jan 2025
Description
The Customise project for TSB Lloyds translates the bank's service offering into a vibrant, high-energy animation. Moving through a bustling, colorful town, the narrative follows various characters on a journey across park settings and town squares using personal transport. Produced by Studio AKA with creative agency RKCR/Y&R, the commercial leans into a distinct graphic aesthetic. The execution utilizes 3D render / CGI animation to build out detailed street environments, accompanied by sound design from Chernin.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Amber
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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