TSB Lloyds
Bath
Brand
ProjectBath
Date
Jan 2025
Description
TSB Lloyds introduces its home insurance offering through 'Bath,' a polished 3D animation produced by Studio AKA. Working alongside creative agency RKCR/Y&R, the spot features an animated character and a bird in a flooded bathroom, a narrative device used to highlight specific policy benefits like monthly instalments and same-day payments. The animation utilizes a clean, geometric visual style with pastel tones to communicate home insurance information. Sound design by Chernin rounds out the commercial, providing a tailored audio backdrop to the 3D render, which emphasizes the brand's service features.
Style
Horizontal, Commercial, Clean, Geometric
Techniques
3D render / CGI
Industries
Banking
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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