TSB Lloyds: Bath
Brand
Date
Jan 2025
Description
TSB Lloyds presents this commercial for their home insurance offerings, featuring a character navigating a flooded bathroom alongside an animated bird. Produced by Studio AKA, the spot uses 3D render/CGI techniques to establish a polished aesthetic with clean lighting and soft, pastel tones. The creative direction, led by agency RKCR/Y&R, centers on a clear narrative framework to highlight product features such as monthly instalments and same-day payment options. The production integrates sound design by Chernin to support the geometric visuals and animated sequences throughout the film.
Style
Horizontal, Commercial, Clean, Geometric
Techniques
3D render / CGI
Industries
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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