TSB Lloyds
Babies
Brand
ProjectBabies
Date
Jan 2025
Description
TSB Lloyds presents this animated commercial titled 'Babies', a spot developed for the banking and finance sector. The production, spearheaded by agency RKCR/Y&R, features a character-led narrative centered in a hospital environment. Executed through Studio AKA, the piece utilizes 3D render/CGI techniques to create a clean, cinematic aesthetic. The visual composition focuses on stylized character interactions, set against a bright interior backdrop that includes a distinct rainbow wall mural.
Style
Horizontal, Cinematic, Clean
Techniques
Animation, 3D render / CGI
Industries
Banking
Color
Royal Blue
Beige
Pure White
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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