TSB Lloyds: Babies
Brand
Date
Jan 2025
Description
This animation for TSB Lloyds depicts a hospital scene featuring stylized characters, including a nurse and a man holding infants. The production, developed with creative input from RKCR/Y&R and production by Studio AKA, utilizes a 3D render/CGI technique to deliver a clean aesthetic. The commercial, featuring sound design by Chernin, focuses on a narrative set within a brightly lit environment that incorporates hospital imagery and interior elements. The project maintains a consistent cinematic visual language across its animated sequence.
Style
Horizontal, Cinematic, Clean
Techniques
Animation, 3D render / CGI
Industries
Color
Royal Blue
Beige
Pure White
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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