TSB Lloyds: Anywhere

Jan 2025

TSB Lloyds brings its mobile banking services to life in 'Anywhere,' a 3D animated commercial that highlights the utility of digital finance tools in everyday situations. The campaign, created by agency RKCR/Y&R, features a series of vignettes showing users managing their accounts while navigating diverse environments, from the focused calm of a yoga studio to the high-energy thrill of a haunted roller coaster and a tandem bike ride. Produced by Studio AKA, the project employs detailed 3D render / CGI techniques and fluid character animation to depict the ease of accessing banking features on the move. The commercial integrates sound design by Chernin to round out the futuristic, minimalist aesthetic, grounding the digital rendering in relatable, mobile-first banking scenarios.

Horizontal, Commercial, Minimalist, Futuristic

Animation, 3D render / CGI

TVC / TV Commercial