TSB Lloyds

Anywhere

Brand

Date

Jan 2025

Description

TSB Lloyds brings its mobile banking tools to life in the Anywhere commercial, a 3D animated project exploring the utility of finance on the move. Through a series of vignettes, the campaign highlights the ease of managing accounts, from yoga studios to roller coaster rides and scenic bike trails. Produced by Studio AKA with creative input from agency RKCR/Y&R, the work utilizes 3D render / CGI techniques to frame banking as a functional component of daily life. Sound design by Chernin complements the futuristic aesthetic, centering the narrative on the accessibility of mobile finance.

Style

Horizontal, Commercial, Minimalist, Futuristic

Techniques

Animation, 3D render / CGI

Industries

Banking

Context

TVC / TV Commercial