TSB Lloyds
All Hours
Brand
ProjectAll Hours
Date
Jan 2025
Description
Lloyds TSB presents 'All Hours', a commercial spot that utilizes an expressive animation style to depict a late-night domestic scene. Produced by Studio AKA with creative direction from agency RKCR/Y&R, the film explores a lighthearted moment between a couple, featuring a man awake on a telephone while his partner retreats under the duvet. The project incorporates a distinct organic aesthetic, blending traditional animation techniques with the sensibilities of live-action cinematography. Sound design for the campaign was provided by Chernin.
Style
Horizontal, Commercial, Organic
Techniques
Animation
Industries
Banking
Color
Beige
Forest Green
Jet Black
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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