TSB Lloyds: All Hours
Brand
Date
Jan 2025
Description
Lloyds TSB’s 'All Hours' commercial is an animated project that captures a relatable domestic scene. The spot features a man awake in bed late at night talking on a telephone, while his partner attempts to sleep nearby under a duvet. The execution, produced by Studio AKA with creative work from agency RKCR/Y&R, utilizes a clean and expressive animation style. The visual atmosphere is defined by warm lamp lighting and an organic feel, balancing the narrative with a lighthearted tone.
Style
Horizontal, Commercial, Organic
Techniques
Animation
Industries
Color
Beige
Forest Green
Jet Black
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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