TSB Lloyds

Ahoy

Brand

ProjectAhoy

Date

Jan 2025

Description

TSB Lloyds brings a touch of whimsy to the financial sector with their project Ahoy, a commercial produced by Studio AKA. The piece features intricate stop-motion character animation that follows a man constructing a model ship within a bottle, bridging the gap between a cozy domestic interior and a miniature nautical landscape. Developed in collaboration with agency RKCR/Y&R, the work leans into a cinematic aesthetic through detailed craftsmanship and warm lighting. The film incorporates a live-action technique to ground its playful, stylized character design, resulting in a narrative that emphasizes precision and storytelling.

Style

Horizontal, Cinematic, playful, Warm

Techniques

Animation

Industries

Banking

Color

Pure White

Jet Black

Crimson

Background

Living Room