TSB Lloyds: Ahoy
Brand
Date
Jan 2025
Description
TSB Lloyds presents 'Ahoy,' a commercial that leans into stop-motion character animation to explore domestic narratives. Produced by Studio AKA with creative agency RKCR/Y&R, the piece follows a protagonist as he balances a quiet bath-time ritual with the construction of a model ship. The film transitions between interior home settings and detailed maritime miniature worlds. Through a blend of live-action technique and playful character design, the production emphasizes the craftsmanship behind the character's nautical hobby. The atmosphere is established through warm lighting and sound design provided by Chernin.
Style
Horizontal, Cinematic, playful, Warm
Techniques
Animation
Industries
Color
Pure White
Jet Black
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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