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A woman with a bare back facing away, wearing a textured woven sunhat and a delicate drop necklace along her spine.

Totême Totême Archipelago 2026 Campaign 2026

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Captured in black and white for the Totême Archipelago 2026 campaign photographed by Mikael Jansson, a woman stands with her back facing the camera. She wears a wide-brimmed woven hat and a slender chain necklace that drapes gracefully down the line of her spine, anchored by a single teardrop pendant. Strong directional natural light defines the muscular contours of her back against a rustic wooden door and an open Nordic coastal backdrop.

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Advertising Campaign