Totême

Aug 2023

The Fall 2023 ad campaign from Totême serves as a masterclass in luxury fashion editorial, blending architectural precision with the expansive, untamed beauty of the California coastline. By utilizing a deliberate split-frame composition, the imagery moves beyond traditional portraiture, introducing a sense of narrative flow that suggests the quiet, introspective rhythm of a coastal life. Creative director Elin Kling anchors this vision in a minimalist aesthetic, where the focus remains steadfast on the interplay between the garment and the environment. Photographer Zoë Ghertner captures the collection through a lens of editorial minimalism, relying heavily on natural light to bathe the silhouettes in a cool, monochromatic blue palette that enhances the serene mood. Model Vivienne Rohner becomes a physical extension of the space itself, moving seamlessly through modern, glass-paneled interiors that overlook the sea. Stylist Camilla Nickerson brings a tactile dimension to the campaign, ensuring the dark leathers and abstract patterns stand out against the sparse, linear architecture. Through the integration of live-action technique and cinematic framing, the campaign transcends the typical static lookbook, instead offering a meditation on contemporary fashion that feels both grounded and ethereal. The result is a refined, cohesive narrative that highlights Totême’s commitment to sophisticated design, proving that luxury is often found in the most understated, perfectly composed moments.

Cool

Natural light

Designer Fashion

Ocean

Advertising Campaign