Totême

Aug 2023

The Fall 2023 ad campaign from Totême serves as a masterclass in luxury fashion editorial, blending architectural precision with the expansive, untamed beauty of the California coastline. By utilizing a deliberate split-frame composition, the imagery moves beyond traditional portraiture, introducing a sense of narrative flow that suggests the quiet, introspective rhythm of a coastal life. Creative director Elin Kling anchors this vision in a minimalist aesthetic, where the focus remains steadfast on the interplay between the garment and the environment. Photographer Zoë Ghertner captures the collection through a lens of editorial minimalism, relying heavily on natural light to bathe the silhouettes in a cool, monochromatic blue palette that enhances the serene mood. Model Vivienne Rohner becomes a physical extension of the space itself, moving seamlessly through modern, glass-paneled interiors that overlook the sea. Stylist Camilla Nickerson brings a tactile dimension to the campaign, ensuring the dark leathers and abstract patterns stand out against the sparse, linear architecture. Through the integration of live-action technique and cinematic framing, the campaign transcends the typical static lookbook, instead offering a meditation on contemporary fashion that feels both grounded and ethereal. The result is a refined, cohesive narrative that highlights Totême’s commitment to sophisticated design, proving that luxury is often found in the most understated, perfectly composed moments.

Lifestyle, Editorial, Cinematic

Natural light

Luxury Fashion Houses, Fashion