BrandTotême
ProjectFall 2023 Ad Campaign
Totême Fall 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This image features model Vivienne Rohner captured by photographer Zoë Ghertner for the Totême Fall 2023 ad campaign. Styled by Camilla Nickerson, the split-composition frame depicts a woman in a dark long-sleeve dress and boots positioned on a balcony overlooking a vast expanse of water under a cool, desaturated blue color palette. Natural light illuminates the coastal setting while the minimalist architecture frames the figure against the horizon. The project represents a sophisticated commercial direction for the brand.
Style
Editorial, Vertical, Desaturated, Cool
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Navy (50%)
Background
Ocean
Context
Advertising Campaign