Sportscraft: Summer 25 'Let's Play' Campaign
Brand
Date
Nov 2024
Description
The Sportscraft Summer 25 'Let's Play' campaign presents a series of coastal-inspired visuals that lean into a relaxed, outdoor lifestyle. Shot by photographer Simon Lekias, the project captures the warmth of the Australian coastline through a mix of candid and staged portraiture. Produced by Brooke Smith, the campaign utilizes a clean, editorial aesthetic, often employing natural light and golden hour tones to highlight the seasonal collection. From dynamic high-speed freeze imagery to calmer, posed compositions, the work features models in various coastal settings, integrating elements of leisure such as surfing and swimming.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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