Sportscraft
Summer 25 'Let's Play' Campaign
Brand
Date
Nov 2024
Description
Sportscraft’s Summer 25 'Let's Play' campaign leans into the Australian coastal aesthetic through a series of sun-drenched, candid vignettes. Photographed by Simon Lekias, the imagery captures a relaxed outdoor lifestyle across varied seaside locations, from piers to oceanfront pools. The work utilises natural light and warm tones to build a consistent, airy atmosphere, punctuated by high-speed freeze techniques that capture mid-action movement. Produced by Brooke Smith, the campaign balances commercial product display with an editorial lens, incorporating analogue film textures to ground the high street fashion pieces in a warm, nostalgic summer mood.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
High Street Fashion
Context
Advertising Campaign
Associated creatives
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