Sportscraft
'Sports-Club' 2025 Campaign
Brand
Project'Sports-Club' 2025 Campaign
Date
Jan 2025
Description
Sportscraft presents the 'Sports-Club' 2025 campaign, a series capturing classic sportswear through a refined lifestyle lens. Set against outdoor tennis courts, the project focuses on technical fabric textures and clean silhouettes, bridging the gap between high street fashion and athletic performance. Photographer Simon Lekias utilizes natural light to underscore the collection’s crisp palette, featuring crisp polo shirts, cricket vests, and structured knits. The imagery leans into an editorial aesthetic, with styling by Ernest Andreenko and make-up by Isabella Schimid contributing to the series’ polished, athletic look.
Style
Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Jet Black
Background
Sports Venue
Context
Advertising Campaign
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