Sportscraft Summer 25 'Let's Play' Campaign 2024

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Captured by photographer Simon Lekias for Sportscraft's Summer 25 'Let's Play' campaign, this image features a female model posing with a dark green surfboard against a coastal ocean backdrop. She wears a blue button-down shirt and matching shorts with white piping detail, paired with dark sunglasses. Bold overlaid text reads LET'S PLAY THE AUSTRALIAN WAY OF LIFE, accompanied by a bird logo and the brand name Sportscraft at the base. Natural daylight illuminates the scene with soft coastal highlights, emphasizing the relaxed outdoor aesthetic.