Sportscraft Summer 25 'Let's Play' Campaign 2024

Description

This advertising campaign image for Sportscraft's Summer 25 'Let's Play' project, photographed by Simon Lekias with production by Brooke Smith, captures a dynamic moment at the coast. A woman is captured mid-air in a joyful jump over rolling ocean waves, silhouetted against a warm sunset sky. She wears a brown bikini top and a flowing light pink shirt that billows in the coastal breeze. The warm golden hour lighting illuminates the scene, casting a soft glow across the water and sky. White overlaid text reads 'LET'S PLAY THE AUSTRALIAN WAY OF LIFE' across the middle, while the Sportscraft brand name appears at the bottom.