Sportscraft Summer 25 'Let's Play' Campaign 2024

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This vertical campaign image for Sportscraft's Summer 25 'Let's Play' campaign was photographed by Simon Lekias. The scene features two men outdoors by the coast with the ocean visible in the background under natural daylight. The man in the background is seated, wearing sunglasses, a patterned blue short-sleeve shirt, and striped swim trunks. The man in the foreground is partially shown, wearing teal patterned swim trunks. White overlay text reads LET'S PLAY THE AUSTRALIAN WAY OF LIFE, with the Sportscraft brand logo centred at the bottom edge.