Sportmax Sportmax S/S 2025 Campaign 2025

Description

This black and white fashion editorial portrait from the Sportmax S/S 2025 campaign features a model captured mid-pose against a neutral studio backdrop. The model wears an elegant sleeveless satin dress that cascades down with soft folds and motion. She holds stylized cat-eye sunglasses near her face with one hand while raising the other arm overhead in a dynamic, expressive gesture. The lighting is clean and directional, emphasizing the smooth textures of the satin fabric and the sharp contours of the composition. Bold typographic branding reading SPORTMAX appears in capital serif letters at the bottom border of the frame.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign