Sportmax Sportmax S/S 2025 Campaign 2025

Description

This striking black-and-white fashion editorial image from the Sportmax S/S 2025 campaign features a model captured mid-pose against a neutral grey studio background. The subject wears a structured, long-sleeved belted coat paired with dark sunglasses and carries a matching shoulder bag. The composition is clean and architectural, highlighting sharp tailoring and strong textural contrasts. Directed by SJ Todd and styled by Katie Burnett, the campaign photography is by Sam Rock with hair by Olivier Schawalder and makeup by Yadim.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Designer Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign