Souper Duper

Feb 2023

Souper Duper establishes its visual language through a comprehensive brand identity project that prioritizes clean graphic design and modular utility. The collateral spans from structural packaging, featuring cardboard boxes and compostable materials, to environmental signage and loyalty touchpoints. Brooklyn Design Services anchored the visual direction, employing a consistent palette of vibrant yellow contrasted with stark black typography. The application utilises minimalist vector motifs and high-contrast studio lighting to maintain visual clarity across diverse surfaces, from paper soup cups to canvas retail goods. The identity leans into a bold, functional aesthetic, ensuring brand recognition through repeated geometric branding and disciplined typographic layouts.

Horizontal, Commercial, Clean

CPG / Packaged Food

E-commerce / Product