Souper Duper establishes its visual identity through a cohesive range of CPG and food packaging materials. The design system centers on a distinct oval logo, rendered in bold typography across stationery, compostable packaging, and environmental signage.
Brooklyn Design Services executed the graphic design, balancing a high-contrast aesthetic with natural light product photography. The project leans into a vibrant yellow and neutral palette, emphasizing clean composition and minimal vector elements to create a unified brand experience across both physical assets and loyalty programs.
