Souper Duper Brand Identity 2023

Description

Brand identity design project for Souper Duper featuring distinctive pink packaging and collateral. The composition showcases a tall stack of pink pizza boxes branded with bold typography, held by a person wearing dark gloves, alongside black beverage cans featuring line art. The background consists of vertical fluted pink wall panels and a textured black-and-white speckled countertop surface. Graphic design contributions include work by Brooklyn Design Services, Saint-Urbain, Pràctica, Michele Verze, Heydays, Seachange, and Goods.

Style

Horizontal, Commercial, Clean, Graphic

Industries

Restaurants

Color

Context

Advertising Campaign