Souper Duper Brand Identity 2023

Description

This brand identity project for Souper Duper features a branded brown paper bag resting on a textured outdoor paved surface. The bag displays prominent bold black typography across its front face with smaller text printed near the top fold. Sunlight casts diagonal dappled shadows across the grainy asphalt ground surrounding the object. The composition is captured from a high-angle perspective with natural daylight illuminating the scene.

Style

Horizontal, Commercial, Earthy, Raw

Techniques

Analogue / film, Natural light

Industries

Fast Food

Color

Background

Road

Context

Advertising Campaign