Souper Duper Brand Identity 2023

Description

This commercial branding image features three distinct, colourfully wrapped packages arranged diagonally against a solid black background. Each package is adorned with a bold graphic pattern in red, yellow, or blue, topped with a circular white sticker displaying a central letter B. The lighting highlights the crisp folds and glossy texture of the wrapping paper, creating a striking contrast against the dark setting. This project showcases contemporary graphic design and packaging concepts for Souper Duper, with contributions from Brooklyn Design Services, Saint-Urbain, Pràctica, Michele Verze, Heydays, Seachange, and Goods.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Background

Black Seamless

Context

Advertising Campaign