smlXL
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2023
Description
The brand identity for smlXL, developed by DIA Studio, establishes a comprehensive visual system centered on kinetic typography and generative design. The work spans physical signage and outdoor billboards in New York City to digital interfaces and interactive web experiences. By employing dynamic motion graphics, the project utilizes geometric letterforms and vibrant color palettes of pink, blue, and green to create rhythmic patterns. The design system incorporates glitch art aesthetics and responsive generative tools, allowing for complex, shifting visual outputs that define the brand's digital presence across platforms.
Style
Commercial, Graphic, Horizontal
Techniques
Motion Graphics
Industries
Apps & Digital Platforms
Color
Jet Black
Context
Brand Film / Corporate Video
Associated creatives
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