smlXL Brand Identity 2023
Associated creatives
Tags
Description
This outdoor image displays large digital billboards mounted on historic urban buildings in New York City, showcasing dynamic kinetic typography and geometric letterforms for the smlXL brand identity. The digital screens feature repeating patterns of the letters S, M, L, and XL in vibrant pink, blue, and green colorways against dark backgrounds. The surrounding architecture includes classic multi-story commercial buildings with arched windows, exterior fire escapes, and traditional storefronts at street level. Traffic lights, street signs, and overhead utility lines cross the foreground, establishing a genuine metropolitan context. Natural daylight illuminates the scene, highlighting the contrast between the historic stone facades and the modern digital displays created by DIA Studio.
Style
Horizontal, Commercial, Graphic
Industries
Apps & Digital Platforms
Background
Street
Context
Out of Home (OOH)