smlXL Brand Identity 2023

About

This video captures a digital outdoor advertising display positioned on a bustling city sidewalk, featuring dynamic motion design and typographic branding for smlXL created by DIA Studio. The screen cycles through vibrant, patterned typographic sequences in pink, teal, and green before transitioning to bold text statements including 'Master Your Craft', 'Be a Manager of One', and 'Stay Unblocked'. Pedestrians walk past the glowing vertical screen in the late afternoon light, contrasting the urban architecture of surrounding commercial buildings. The sleek digital installation highlights modern graphic design in a real-world outdoor environment.