smlXL Brand Identity 2023

Description

This image presents a square brand identity sign for smlXL mounted on an exterior building frame. Designed by DIA Studio as part of the Brand Identity project, the sign features a dark rectangular background displaying a dense pattern of repeating, stacked typographical letterforms in shades of pink, blue, and green. The geometric typography creates a textured, graphic surface across the face of the signage. The surrounding architecture includes dark metal framing and large glass windows reflecting adjacent urban structures in daylight.

Style

Vertical, Commercial, Graphic

Techniques

Typography

Color

Background

Residential Building

Context

Advertising Campaign