smlXL Brand Identity 2023

Description

This image presents a square brand identity sign for smlXL mounted on an exterior building frame. Designed by DIA Studio as part of the Brand Identity project, the sign features a dark rectangular background displaying a dense pattern of repeating, stacked typographical letterforms in shades of pink, blue, and green. The geometric typography creates a textured, graphic surface across the face of the signage. The surrounding architecture includes dark metal framing and large glass windows reflecting adjacent urban structures in daylight.