Simons Canada: Womenswear 08/25
Brand
Date
Aug 2025
Description
Simons Canada presents Womenswear 08/25, a fashion editorial project captured by photographer Mei Tao. The series channels a corporate-inspired aesthetic, utilizing an office-themed set design to showcase a range of seasonal knitwear and tailored trousers. Featuring model Ash Foo, the imagery employs clean, minimalist styling curated by Florence O Durand and Juliana Schiavinatto. The production leans into a soft light technique, balancing structured silhouettes with playful studio props to create an elevated editorial look, with casting direction led by Justin Robert.
Style
Editorial, Clean
Techniques
Soft Light
Context
Lookbook
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