Simons Canada presents Womenswear 08/25, a fashion editorial project captured by photographer Mei Tao. The series channels a corporate-inspired aesthetic, utilizing an office-themed set design to showcase a range of seasonal knitwear and tailored trousers.
Featuring model Ash Foo, the imagery employs clean, minimalist styling curated by Florence O Durand and Juliana Schiavinatto. The production leans into a soft light technique, balancing structured silhouettes with playful studio props to create an elevated editorial look, with casting direction led by Justin Robert.