Simons Canada
Womenswear 08/25
Brand
ProjectWomenswear 08/25
Date
Aug 2025
Description
Simons Canada presents its Womenswear 08/25 collection through a series of editorial images captured by photographer Mei Tao. The project features model Ash Foo in a minimalist studio environment, adopting a corporate-inspired aesthetic that incorporates office-themed props such as filing cabinets and retro telephones. The visual approach utilizes soft light and clean compositions to highlight the garment textures. Fashion editors Florence O Durand and Juliana Schiavinatto lead the styling, focusing on tailored trousers, knit sweaters, and structured utility jackets. Casting for the project was directed by Justin Robert.
Style
Editorial, Clean
Techniques
Soft Light
Context
Lookbook
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