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Brand
Simons Canada
ProjectWomenswear 08/25
Model Ash Foo leaning against an office photocopier wearing an orange turtleneck and tailored trousers against a plain backdrop.

Simons Canada Womenswear 08/25 2025

Associated creatives

Mei Tao
Mei TaoPhotographer
Florence O Durand
Florence O DurandFashion Editor/Stylist
Juliana Schiavinatto
Juliana SchiavinattoFashion Editor/Stylist
Justin Robert
Justin RobertCasting Director
Ash Foo
Ash FooModel

Tags

ash fooash foo posingwoman leaning on photocopierwoman in orange turtleneckorange turtleneck sweaterburnt orange sweaterturtleneck sweaterbeige tailored trousersoffice photocopierphotocopier machineoffice printercopy machine

Description

A fashion campaign photograph featuring model Ash Foo for Simons Canada's Womenswear 08/25 project, captured by photographer Mei Tao. The model poses casually resting her arm and head on a large office photocopier while wearing a rust-orange fine-knit turtleneck sweater and high-waisted neutral tailored trousers. The studio setup features soft, clean directional lighting against a plain off-white backdrop. Styling by Florence O Durand and Juliana Schiavinatto brings an elevated corporate sensibility to the frame, complemented by casting direction from Justin Robert.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Soft Light

Industries

Department Stores

Color

Burnt Orange (50%)
Beige (30%)

Background

White Seamless

Context

Advertising Campaign