Simons Canada
Le 31 06/25
Brand
ProjectLe 31 06/25
Date
Jun 2025
Description
Simons Canada highlights its Le 31 menswear collection through a series of editorial portraits. Photographed by D. Picard, the project leans into a classic collegiate aesthetic, balancing tailored suit separates with relaxed, seasonal layering. The series features model Martin Boyle in a range of domestic and outdoor settings, from brick architectural backdrops to patterned interiors. The work utilizes natural light to emphasize the textures of corduroy, tweed, and heavy cotton knits, maintaining a polished and cohesive look throughout the campaign. Casting for the project was led by Justin Robert.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Context
Lookbook
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