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Young man in red sweater and jeans holding a plaid blanket outdoors against a brick wall for Simons Canada

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This fashion campaign image for Simons Canada features model Martin Boyle photographed by D. Picard for the project Le 31. The male subject wears a vibrant red long-sleeve collared sweater, blue denim jeans with a brown leather belt, and a white undershirt. He holds a large tartan plaid blanket overhead, with his arms raised holding the fringed edges. He poses outdoors in front of a textured brown brick wall. The lighting is natural and soft, highlighting the relaxed styling and autumnal palette.