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Young man in red sweater and jeans holding a plaid blanket outdoors against a brick wall for Simons Canada

Simons Canada Le 31 06/25 2025

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Description

This fashion campaign image for Simons Canada features model Martin Boyle photographed by D. Picard for the project Le 31. The male subject wears a vibrant red long-sleeve collared sweater, blue denim jeans with a brown leather belt, and a white undershirt. He holds a large tartan plaid blanket overhead, with his arms raised holding the fringed edges. He poses outdoors in front of a textured brown brick wall. The lighting is natural and soft, highlighting the relaxed styling and autumnal palette.

Style

Vertical, Commercial, Earthy, Polished

Techniques

Natural light

Industries

High Street Fashion

Color

Scarlet (50%)
Denim (30%)
Pure White (20%)

Background

Residential Building

Context

Advertising Campaign