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Model Martin Boyle in a tweed blazer and blue jeans leaning against a vintage yellow car beside a brick building.

Simons Canada Le 31 06/25 2025

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Model Martin Boyle poses beside a vintage yellow coupe against a traditional red brick building for Simons Canada's Le 31 campaign. He wears a tailored beige tweed blazer over a navy and orange striped rugby polo, paired with dark blue wide-leg denim jeans and dark brown leather dress shoes. A golden yellow cable-knit sweater is tied around his waist, complemented by a dark navy baseball cap. Captured outdoors in natural daylight by photographer D. Picard, the composition blends vintage collegiate styling with tailored menswear.