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  • ·Simons Canada Christmas 25 campaign image by Mei Tao
A man wearing a bright red beanie and dark top lying on a plaid blanket while holding small red berries for Simons Canada.

Simons Canada Christmas '25 2025

Associated creatives

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Description

This photograph, captured by photographer Mei Tao for the Simons Canada Christmas '25 project, features a young man lying down against a patterned plaid blanket backdrop. He wears a vibrant red ribbed beanie and a dark long-sleeved top, resting his chin on his crossed hands while holding a small sprig of bright red berries. The lighting is soft and natural, emphasizing the rich textures of the wool blanket and the knit hat. Makeup artist Susana Hong provided the grooming for the shoot, casting Justin Robert as casting director.

Style

Editorial, Vertical, Earthy, Polished

Techniques

Natural light

Industries

High Street Fashion

Color

Scarlet (30%)
Jet Black (70%)

Background

Fabric Texture

Context

Advertising Campaign